Work

Enterprise UX

Sabey Data Centers

A full-scale enterprise UX engagement — research, architecture, design system, and production — for one of the nation's leading data center operators. Lead-gen flow redesign contributed directly to Sabey's largest contract.

Year

2021–2023

Role

Senior Web Designer (Solo)

Disciplines

Enterprise UXInformation ArchitectureDesign SystemWordPress

Brand Identity

Brockstar Creative

Complete brand identity built from first principles for a motion design studio specializing in gaming, entertainment, and live experiences. Positioning, voice, color system, and typography — excavated, not assembled.

Year

2025–2026

Role

Creative Director (Self-initiated)

Disciplines

Brand IdentityPositioningTypographyColor Systems

Direct Response

InvestorPlace Media

Multi-channel campaign creative leadership across four analyst franchise brands — print, digital, email, and motion — directing a $4M+ annual campaign budget at one of America's leading financial publishers. Print packages beat control by 40%+.

Year

2012–2019

Role

Associate Creative Director

Disciplines

Campaign CreativeDirect ResponsePrint DesignMotion